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What’s the Back End?

As funny as it may sound, when it comes to helping your business, looking after your ‘Back End’ is serious business. Why? Because by ignoring your ‘Back End’ you could be flushing your profits down the toilet!

Think of it like this…

You could be ignoring a gold mine right under your nose of past clients. Rather than spending your marketing budget on finding new leads (the front end) and trying to convert them into paying clients, why don’t you dust off that old database of people who have already shown their trust in your business, by opening theirread more