REASON 2: 57% of users say they won’t recommend a business with a poorly-designed mobile site!
So if 57% of users say they won’t recommend a business with a poorly-designed mobile site, imagine what this figure is if you don’t even have a mobile-enabled website!
Pull out your smartphone right now (if you don’t have one, ask someone else to do this for you) and go to your website and see how it looks. Don’t put it off, do it right now. What do you see? How does your website look? It’s ok if it looks terrible. The main thing is that now you can’t pretend to avoid the subject. You know if it needs attention or not, and you can set plans in motion to change it.
According to The Mobile Playbook, just released by Google, ” Your #1 priority is to build a mobile website”.
(We discussed other stats from The Mobile Playbook in the last post)
In simple terms, if you DON’T have a mobile optimised version of your website, you are throwing away a large chunk of your business.
So 57% of users say they won’t recommend a business with a poorly-designed mobile site, which is quite an eye-opening figure, and just to make sure you are paying attention, check out this related statistic…
40% of users have turned to a competitor’s site after a bad mobile experience. Wow! Now do you want to get your website optimised for mobile?
So take into consideration that one third of all web searches on a mobile phone have local intent (discussed in the previous post), and then consider that the people searching are EXPECTING to find a mobile-enabled website, hopefully you can understand how important it is for you to set into motion some changes immediately.
In the next post you will discover another of The Top 3 Reasons Google Says You Should Embrace Mobile.