Advertising and Marketing Archives

October 30, 2015October 30, 2015

Client Response Has Doubled…

This testimonial has just come in from one of our clients, which we are so thrilled with we just have to share it with you all!
Are you interested in increasing your bottom line? Then get in touch to see how we can implement the same marketing strategies that generated nearly $300,000 from one email campaign in a matter of weeks for Pioneer Finance.
Please read what Craig Sproull, CEO of Pioneer Finance in Wellington has to say about working with us…

“Following a business planning meeting in February 2015, we recognized a weakness in our communication with, and offers to, our existing and past clients. We needed to communicate more frequently and efficiently with them, something we had not done effectively in the past. We knew that email was the way to go, but our internal system was designed for record keeping, not marketing.

We were wary of using outside help, due to our perception of the cost, and a reluctance to share data with an outside source, and perhaps lose control. A business coach recommended Jamie Houston and Honk Marketing, so we decided to have a chat.

One chat with Jamie, and we were hooked. Jamie has so many good ideas, and so much enthusiasm. He listens to us, and more importantly, he teaches us how his system works, we are fully involved, and we retain control. The investment we have made in his services is not prohibitive, with the added revenue having far outweighed the expense.

Previously our marketing campaigns to clients were done by post, a very manual operation, we did it all in-house. As the client base grew, it became a big exercise, and we went from doing three campaigns per year to one, due to time constraints. The response was okay at times, and below average on some occasions. In comparison, between April 2015 and October 2015, Honk Marketing has helped us deliver six campaigns!

We estimate that client response has doubled with the campaigns associated with Jamie and Honk Marketing. One small email marketing campaign generated nearly $300,000 in sales in a few short weeks, and we had people responding within minutes of the first email being sent! Just as pleasing is the positive response from the clients themselves. To date, the number of ‘un-subscribers’ has been very low, as have bounce-backs. The offers and the information we are sending (it’s not all about sales!) has been very well received.

When we discussed how we could better engage our past and existing clients back in February, this is what we wanted. Honk Marketing has really delivered, and as a consequence, we have increased our bottom line.”

– Craig Sproull, CEO, Pioneer Finance, Wellington

January 14, 2015March 9, 2015

20 Incredible Marketing Automation Stats

Editorial Comment: Here’s an article we have used and referred to many times in the past year since it was written. Here at Honk Marketing we specialise in designing, building and implementing automated marketing funnels, and when reading through the information and stats in the slides below, we realise how important it is to get this information out to as many businesses as possible.

More and more top-performing companies are adopting marketing automation solutions, and with the data uncovered over the past few years, it’s not hard to see why.

If you’re still not convinced, take a look at some of the marketing automation statistics below, and let the data speak for itself.

Original Article Source

December 12, 2013

Smart Marketing Ideas – Add ‘Memorable Value’

“Do what you do so well that they will want to see it again and bring their friends” Walt Disney

In his excellent book ‘Turn Your Customers Into Your Salesforce’ author Ross Reck quotes the following startling business figures 25 percent of your success in business is getting a sale from a customer another 25 percent of your success comes from getting repeat sales from a customer a walking 50 percent of your business success comes from getting existing customers to recommend and promote you to the friends associates and colleagues.

So how do you get your customers to recommend your business to other people they may know? One proven strategy is to focus on adding ‘memorable’ value to them.

Here are some good examples of how to add Memorable Value:

1. The Nuts and Bolts Guy Who Improved Warehouse Operations:

Steve was industrial sales representative and sold hardware, nuts and bolts to industrial accounts. He dealt mainly with buyers in purchasing departments. His products were considered a commodity and he was under constant price pressure.

Now Steve was an engineer, and became interested in warehouse operations. During some extended sales calls, and during some of his weekends, he worked with the warehouse manager of one of his accounts. Together they upgraded the accounts warehouse management system. This saved the customer hundreds of thousands of dollars. His customer was very grateful and gave Steve all his hardware business with little concern for price (as Steve was generally reasonably price-competitive).

The owner of this company and the warehouse manager referred Steve to several other companies in the area and he helped install the same cost-saving warehouse system at some of these companies. Needless to say, he picked up their hardware business as well, again with little concern about pricing. Soon Steve was calling on the owners of companies (not the buyers) all over his territory. He offered the added value service of improved warehouse operations. This was accompanied of course by the purchase of his hardware line. Steve became the most successful sales person in his company.

Take Action

What inexpensive extra service or information could you give your customers that would create ‘Memorable’ Value for them?

2. The Shoe Repair Shop That Makes Life Easier For Customers:

A shoe repair shop adds great value to their clients by the way they do business. They provide a pick up and drop off service at no extra charge. They will always do it at a time that suits you, even if that is after-hours.

Then, as an added extra, they offer a key cutting service too! Wow, talk about making things easy. Most people have several pairs of shoes they would like to have repaired and several keys that they would like to get extra copies of. And guess when they intend to get them done? That’s right, when they have free time! Which of course never happens.

3. The ‘Vampire’ Dentist:

Many years ago a dentist in Los Angeles decided to set up a dental practice that only operated from 4 p.m. To 4 a.m. (I call him the ‘vampire’ dentist because he only opened at night).

He then took out small ads offering his services in the trade journals that supplied the Film Studios. He knew that films were very expensive to produce and the people involved in producing them often work long hours, so they didn’t have time to see a dentist during normal business hours.

No other dentist at the time offered the convenience of dental services after hours, and he made a great living for many years by doing this.

Take Action

How can you add ‘Memorable’ Value to your customers by making it a lot more convenient to do business with you?

Watch out for our next post where we will talk about “The Ten Minute Marketing Formula”.

October 16, 2012

Not Having a Blog Is Not An Option

You know I have always put off ‘doing’ a Blog. It always seemed like such a chore, and I guess that it was something that I had built-up in my mind to be such a big thing, but now that I have got into the habit of making posts, I find I quite enjoy ‘doing’ it. I am always on the look out for ideas and inspiration to write about, or in this case, to share with you from someone else’s writings.

Take a read what The Franchise King®, Joel Libava has to say about keeping a blog. Do you agree or not?

If your business doesn’t have a website, it doesn’t have a chance. And, I’m not even talking about a professionally designed and optimized one. If you don’t have even a basic website up and running these days, your prospective customers and clients are going to have a hard time seeing you as being relevant.

And, if you don’t have a blog attached to your website, those same prospective customers and clients aren’t going to have a chance to learn about your expertise, and about the human side of your business.

55,000,000

That’s how many blogs there are (in the world) at the time of this writing.

And, those are only WordPress blogs. There are millions of other blogs that are on other blogging platforms like Typepad, Drupal and Tumblr.

Now, you can let that number motivate you, or you can let it freak you out-it’s your choice. (Personally, I hope that it gets you motivated to get a blog up and running right now.)

Blog Benefits

1. Visibility

Your visibility-especially online, will…